Customer Engagement-Secret of Successful Restaurants

When websites were first introduced the techy savvy restaurants were the first to adopt this new technology and soon they began to reap the reward of having an online presence. While others lagged behind the same technology savvy restaurateurs introduced newsletters, online bookings and more recently social media. And what’s it all about ….simply its all about customer engagement.

We work with hundreds of restaurants throughout the UK and the US and what we have witnessed is that there is a common factor which contributes to making a restaurant successful…successful restaurants understand the importance of customer engagement.

All businesses need new customers/business but the successful restaurants work extremely hard at getting customers to refer the new business and more importantly they make sure that their customers never forget them (they are always on the mind through the use of newsletters, direct mail and social media) and they reward them for their loyalty.

So what is the new trend….

At the current exponential rate of growth of smartphones, it is estimated that by 2015 over 80% of the people in the UK will have a smartphone. By the end of 2010 it was sitting at 33.6%.

The ITU (February 2010) expects mobile Web access – via laptops and smart mobile devices – to overtake desktop Web within the next five years.

It is a fact that 99% of people leave home with their mobile phones (people are more likely to forget their house keys than their mobile phone) and given that most people have a mobile phone (it is safe to assume that over 90% of people have one) the new trend is for "mobile marketing" and the future will be about having your own brand smartphone app. There is only one problem....the future now is determined in months rather than years!

To have instant access to your customers is an extremely powerful tool as it can constantly be a reminder of your existence; you can inform them of current and upcoming events, reward them instantly for their loyalty or fill available tables with a late availability/last-minute offer.

So the only reason you would not start thinking of your own branded app would be the cost of getting one developed and then hosting it. That is why we have introduced an affordable way to have an app within weeks. With our Share Package you could have a cutting edge app for as little as £49 per month and a one off setup fee of £150.

Email us and we will send you a free mock-up of what your app could look like. Alternatively fill in the form below and we will contact you within 24 hrs. Don’t hesitate as smartphone technology is here to stay so get ahead of the game.

24/06/2011 permalink | 0 Comments »

---

 

 

Comments

	name *
	mail * (will not be published)
	website
send