MARKETING IN A COLD CLIMATE EVENT

The Hospitality Network and Simon Lazarus PR present

A DAY OF WORKSHOPS FOR INDEPENDENT RESTAURANTS

Monday 30th January – Central London

2012 is going to be a challenging year for London. This seminar will help kick start your business at the start of this exciting and very eventful year. You will hear inspirational and practical presentations from respected restaurant personalities such as Iqbal Wahhab, founder of Roast at iconic Borough Market and Peter Harden of Harden’s Guides.

By attending you will gain:

–    New Ideas

–    The ability to win more clients

–    The chance to meet and connect with like minded industry colleagues

We will be running three very different sessions and you have the choice of attending one, two or all three. The more you attend the more you will learn!

At the end of the day (Three workshops) you will have benefitted from:

–    Returning to marketing basics

–    An update on the best in current marketing for independent restaurants

–    Practical hints and tips

–    Inspiration from key industry gurus

–    Thinking time away from your business

Prices:

One session £30 + VAT

Two sessions £50 + VAT

Three sessions £65 + VAT

We believe in the best for the industry, so £1 for each booking will be donated to the Clink Charity     www.theclinkcharity.com

MARKETING IN A COLD CLIMATE – THE PROGRAMME

Session 1 - MARKETING ESSENTIALS

9.30 – 10.00 Registration and networking

10.00-10.15 Welcome from Ashley de Safrin of the Hospitality Network

10.15-10.40 Old fashioned marketing – back to basics – Ashley de Safrin Partner THE HOSPITALITY NETWORK

10.40-11.05 Top class customer service - how this helps your business Sam Harrison, owner SAM’S BRASSERIE AND HARRISONS

11.05-11.30 Product, Perception, Profit – get the product right and improve your ratings – Peter Harden, HARDENS GUIDES

11.30-12.00 Networking

Session 2 - NEW GENERATION MARKETING

11.30-12.00 Registration and Networking

12.00-12.15 Welcome from Simon Lazarus

12.15—12.40 New approaches to marketing and PR Simon Lazarus, SIMON LAZARUS PR

10.40-11.05 The development of technology in restaurant marketing – Olivia Fitzgerald General Manager UK – LIVEBOOKINGS

13.05-13.30 i-marketing and the APPS revolution. How you can benefit Nelson Da Silva REALTIME SEATING

13.30-14.00 Networking

Session 3 - PERSPIRATION AND INSPIRATION

13.30-14.00 Registration and Networking

14.00-14.15 Welcome from Doug Talbott of the Hospitality Network

14.15-14.40 Low cost marketing – hints and tips Doug Talbott Partner THE HOSPITALITY NETWORK

14.40-15.05 E-mail marketing and growing your database Matthew Kirby FISHBOWL

15.05-15.30 Inspirational Marketing Iqbal Wahhab FOUNDER OF ROAST, BOROUGH MARKET

15.30-16.00 Networking

Prices:

One session: £25 + VAT

Two sessions: £45 + VAT

Three sessions: £60 + VAT

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