This post came about due to two comments put to me this week.
The first; "We can get an app for cheaper than what you are offering" and
the second; "I know there are quite a few restaurants and hotels that now have their own iPhone app, and many more that would like it. Most are fairly sterile, and I'm unsure about how many customers/fans actually download and use them more than once. how is yours different"
Below is the answer that I sent to both although at first glance they seem to be very different questions.
It’s easy to get people to download an App – you only have to imply that they will have access to exclusive offers & events and they will download the free app. The challenge is keeping customers engaged with your App and making full use of the App. To accomplish this you need an App that has more functionality than basically being a mobile website with possibly the ability to book a table through the App (hence the reason the app you are being offered is much cheeper than ours).
Our App encourages engagement with the "Notes" feature as the app user can now choose to log their meals or what their favourite dishes are and also gives them the ability to send feedback directly to the restaurant about their menu/service or whatever the App user chooses to log about.
Our App has the "Share" feature which encourages the app user to engage with their friends/fans/followers directly through the App and gives the App user the ability to promote your App and its contents through email or their Twitter or Facebook accounts. BUT most important is that an app needs to be "COOL" and you can’t get more “COOL” than an App that has a shake feature that the restaurant can change anytime (every minute if they wish) or an App that restaurants can upload video onto to showcase signature dishes, recipes, music events or whatever the restaurant has on video.
If that is not enough then the ability to make regular changes (daily, weekly, monthly) to the content not only on the basic app (uploading new menus, new videos, new events) but also regular changes on the shake features and ability to send push notifications to the App means restaurants can keep their App current and trendy.
Now you can't call an App that has all of that sterile
Give your business a boost with a branded mobile application that promotes customer loyalty and word of mouth marketing