What do you do

Who are you and what do you do?

If I was asked this question in the past and before I came across Dan Kennedy, I would have rattled off about the product and service we provide but having listened to Dan Kennedy and spending some time contemplating his principles, when asked at a recent networking event the same question, this is what I came up with..…..

As a business what are you interested in?

Imagine that when you want income all you have to do is just “invoice” and you get it. The more income you invoice the larger the revenue and if you run your business well the more cash you put in your pocket. Principle of INCOME AT WILL!

Every business has a group of customers –and if I may use an analogy – a herd of customers. What you as a business need to do is corral that herd and nurture that herd and make it the best damn herd possible….why? Because when you want some income then all you need to do is invoice the herd.

So to make your herd the damn best heard possible you need to engage with the individuals so that they know you care and love them, reward them, keep them close to you and make it so great to be part of the herd that they go out of their way to get more to join the herd and you have an over subscription of individuals wanting to join the herd and all for INCOME AT WILL! You need income … invoice the herd!

So what is it I do? – I give businesses a physical, tangible tool to corral their customers, engage with them, reward them, make it easy for them to get their friends, fans & followers to join the herd (and if some in the herd are unhappy or think there is a better way to make being part of the herd better, they have a mechanism of doing exactly that with very little effort) - I provided businesses with their own branded and customised iPhone and Android app so that they can care for their herd, engage with it, reward and listen to it so that the business can keep on invoicing a growing , loyal damn great herd and achieve ..…. INCOME AT WILL.

Don't wait for you competitors to become better "herdsman" email me now for more info

02/03/2012 permalink | 0 Comments »

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Own Branded Apps at what price

This post came about due to two comments put to me this week.

The first;  "We can get an app for cheaper than what you are offering" and

the second;  "I know there are quite a few restaurants and hotels that now have their own iPhone app, and many more that would like it. Most are fairly sterile, and I'm unsure about how many customers/fans actually download and use them more than once. how is yours different"

Below is the answer that I sent to both although at first glance they seem to be very different questions.

It’s easy to get people to download an App – you only have to imply that they will have access to exclusive offers & events and they will download the free app. The challenge is keeping customers engaged with your App and making full use of the App. To accomplish this you need an App that has more functionality than basically being a mobile website with possibly the ability to book a table through the App (hence the reason the app you are being offered is much cheeper than ours).

Our App encourages engagement with the "Notes" feature as the app user can now choose to log their meals or what their favourite dishes are and also gives them the ability to send feedback directly to the restaurant about their menu/service or whatever the App user chooses to log about.

Our App has the "Share" feature which encourages the app user to engage with their friends/fans/followers directly through the App and gives the App user the ability to promote your App and its contents through email or their Twitter or Facebook accounts. BUT most important is that an app needs to be "COOL" and you can’t get more “COOL” than an App that has a shake feature that the restaurant can change anytime (every minute if they wish) or an App that restaurants can upload video onto to showcase signature dishes, recipes, music events or whatever the restaurant has on video.

If that is not enough then the ability to make regular changes (daily, weekly, monthly) to the content not only on the basic app (uploading new menus, new videos, new events) but also regular changes on the shake features and ability to send push notifications to the App means restaurants can keep their App current and trendy.

Now you can't call an App that has all of that sterile

If you want to find out more about our App please email me directly or visit www.realtimeseating.com

12/08/2011 permalink | 1 Comments »

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Customer Engagement-Secret of Successful Restaurants

When websites were first introduced the techy savvy restaurants were the first to adopt this new technology and soon they began to reap the reward of having an online presence. While others lagged behind the same technology savvy restaurateurs introduced newsletters, online bookings and more recently social media. And what’s it all about ….simply its all about customer engagement.

We work with hundreds of restaurants throughout the UK and the US and what we have witnessed is that there is a common factor which contributes to making a restaurant successful…successful restaurants understand the importance of customer engagement.

All businesses need new customers/business but the successful restaurants work extremely hard at getting customers to refer the new business and more importantly they make sure that their customers never forget them (they are always on the mind through the use of newsletters, direct mail and social media) and they reward them for their loyalty.

So what is the new trend….

At the current exponential rate of growth of smartphones, it is estimated that by 2015 over 80% of the people in the UK will have a smartphone. By the end of 2010 it was sitting at 33.6%.

The ITU (February 2010) expects mobile Web access – via laptops and smart mobile devices – to overtake desktop Web within the next five years.

It is a fact that 99% of people leave home with their mobile phones (people are more likely to forget their house keys than their mobile phone) and given that most people have a mobile phone (it is safe to assume that over 90% of people have one) the new trend is for "mobile marketing" and the future will be about having your own brand smartphone app. There is only one problem....the future now is determined in months rather than years!

To have instant access to your customers is an extremely powerful tool as it can constantly be a reminder of your existence; you can inform them of current and upcoming events, reward them instantly for their loyalty or fill available tables with a late availability/last-minute offer.

So the only reason you would not start thinking of your own branded app would be the cost of getting one developed and then hosting it. That is why we have introduced an affordable way to have an app within weeks. With our Share Package you could have a cutting edge app for as little as £49 per month and a one off setup fee of £150.

Email us and we will send you a free mock-up of what your app could look like. Alternatively fill in the form below and we will contact you within 24 hrs. Don’t hesitate as smartphone technology is here to stay so get ahead of the game.

24/06/2011 permalink | 0 Comments »

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Customer Interaction has just stepped up a level

Its official your restaurant business can now leap into the modern age by taking advantage of new marketing outlets and expanding their brand image. Your customers will interact with your restaurant in a whole new, personal way reinforcing customer retention and word of mouth marketing. Who better to promote your business than your customer?

We have just launched a new model of our iPhone application with all the bells and whistles. The new application now incorporates:

• Image and Video enabled
• Custom background
• Custom Icon
• Custom "Loyalty Reward" coupon
• Customised Menu - in PDF or detail form
• Customised Featured section - tell your customers what events are coming up
• Push Notifications - send your customers a text message update
• One-Touch Contact - customers can call, email, or get directions at the push of a button
• Logger Feature - allows customers to send you their reviews
• Share Feature - allows customers to share your business with their friends
• 
  

The cost is as affordable as ever with a one off signup fee of $299 (£185) and the monthly hosting will be $99 (£61)

So get ahead of the game and fill in your details in the form below and we will call you to discuss this further with you and answer all your question or call us @ realtimeseating on 0845 862 1062 or email info@realtimeseating.com

02/06/2011 permalink | 0 Comments »

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Customised iPhone Apps for Restaurants

We at realtimeseating have partnered up with a US company ,menusgomobile, based out in California that specialise in producing customised iPhone apps (& soon Android Apps) for restaurants, night clubs and live music venues.

What we now have is the possibility for any restaurant in the UK & Europe to have their very own customised iPhone app (see examples below) that their customers can download for free from iTunes.

For under £50 per month and an initial £150 set up fee restaurants, gastropubs and night clubs can have their own branded iPhone app (and soon to be followed by the Android app). 

 The app is available in 3 different packages and all the features of each package can be found on our website www.realtimeseating.com. The cost to the restaurant is low as we have devised a subscription payment model over the 3 different packages that we offer.

As a restaurant not only would you have your own app but direct access to your customers. We build you a content management system that you can use to update your app real time and the ability to “push notifications” to your customers such as events, offers, new items on your menu etc. The app enables your customers to communicate, book and engage with you and to share your events, menu, comments with their friends via their facebook & twitter accounts.

With approximately 25% of all mobile phones now smart phones and the growth of smart phones exponential it’s just a matter of time before 75% of restaurant customers will have a smart phone.

So get ahead of the game and fill in your details in the form below and we will call you to discuss this further with you and answer all your question or call us @ realtimeseating on 0845 862 1062 or email info@realtimeseating.com

17/03/2011 permalink | 1 Comments »

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